5 Proven Ways To Find Real Estate Cash Buyers

Pezon Properties • February 24, 2023

It’s true that real estate transactions just go more smoothly when homebuyers are paying with all cash. Closing times are shorter, there are fewer sleepless nights wondering what will go wrong with the loan application at the bank and they tend to buy as-is.


However, having cash buyers on tap is even more crucial than that in today’s housing market. (1) and this is where we buy houses Pennsylvania experts come in. 


House flippers, real estate teams and investment firms can far better systemize their businesses and scale if they have a large database of repeat cash buyers. A large number of properties coming into the tight market are also foreclosures and other physically distressed properties or those with permit issues that can prevent we buy houses in Pennsylvania from using conventional mortgage loans to acquire them. 


They need to be bought, improved and "recycled" to reduce neighborhood blight, shore up local government finances, create jobs and even out the property tax burden. 


However, down payment on home purchases appears to be shrinking, as is the percentage of cash buyers in the market. According to the National Association of Realtors Economist’s Outlook, the share of cash buyers dropped to just 21% in 2017. That compares with a national average of 31% between 2011 and 2013 and as high as 57% in Florida in 2012. 


The big question is how to find those who still have the cash to buy and line them up so you can go shopping for deals with confidence — or how to move the home you have to sell now.

we buy houses Pennsylvania

1. Online Marketing

There are many online marketing tools for driving inbound cash buyer leads. It can take some learning, experimenting and investment but may be far cheaper than newspaper ads or using a real estate agent.

 

Tried-and-true approaches according to we buy houses Pennsylvania experts include building a real estate website, writing a blog, leveraging social media and placing Google ads. These are all great tools if you will be buying and selling houses regularly but can take time to set up and pay off.


Due to the rapid evolution and application of technology, including wide use of the social media, businesses are going the online way. As such, property owners intending to sell their property quickly must invest in online marketing to ensure a large number of prospect buyers. 


Online marketing has become the hub for businesses where everyone is domiciled. It’s fair to conclude that almost every household depends on online services for their daily activities. Including the aged population, today’s market has experienced a rapid shift towards online services. WhatsApp, Twitter, Instagram, and YouTube among other online platforms have created excellent ways through which property owners can market their homes when intending to sell their property.

2. Your Competitors

Don’t hate the competition. Find ways to work together. If you’ve been bidding on other properties at auctions or missed out to a cash buyer on a for sale by owner or MLS deal, you can reach out and build a win-win relationship. Have them become clients for your homes for sale.


Competitors are one of the excellent ways a business can blossom again. Through competitors, property owners will identify areas of weakness and improve on them. Also, as a property owner intending to sell their houses, working closely with competitors will ensure to enhance your strength and find house buyer quickly and hassle-free.

3. Referrals

There are a lot of professionals who are in regular contact with individuals who have the cash to buy. Let them know you are looking to help their clients. You may be able to offer some form of commission or a finder's fee where it is legal. 



Great referral sources can include real estate agents, title companies, IRA custodians, 1031 exchange intermediaries, mortgage bankers and attorneys. Finding a great referral is an excellent way to finding not only the buyer quickly but one who will offer a great cash offer. 

4. Invest in Networking

In real estate, they say that your net worth is equal to your network. There are plenty of high-net-worth professionals, active investors, asset managers and well-qualified homebuyers out there. You just need to meet them and make sure they know you. 



There are now a number of online real estate forums for connecting with them like Bigger Pockets and Connected Investors. 


The National Real Estate Investors Association has well over 100 local chapters and affiliates across the country, in addition to many independent real estate investment clubs and Meetup.com groups. Then there are local, regional, national and even international industry events that attract cash buyers and private lenders who are actively looking for investment opportunities.

5. Obtain Lists Of Cash Buyers

Technology and big data pools have been making it easier to obtain large and targeted lists of potential cash buyers. Ways to accomplish this include targeting lists of those with homes free and clear of mortgages, out-of-area owners who are likely investors and multiple-property owners. Once equipped with the list you can call, email, knock on doors, find them on Facebook or send them a letter or information packet.

Conclusion

There are now a growing number of online platforms on a quest to buy up homes from sellers quickly, for cash. One of them, Opendoor, has managed to raise over $200 million in funding, including a $100 million loan from homebuilder Lennar. The only downside of these national platforms and tech startups is that they often don’t work in all markets, and are very specific about what they will buy. 



Cash homebuyers are highly desirable in the current real estate market. There are many benefits of cash buyers, yet they are also scarcer than they used to be, and competition for their dollars is the highest it has been in years. These strategies for finding and connecting with them are vital for real estate investors and house flippers who want to move their properties fast and grow businesses with confidence.

Give us a call anytime at 484-484-0971 or fill out this quick form to get started today!

Get A Fair Cash Offer On Your House

Mathew Pezon, co-owner of Pezon Properties

About the author

Mathew Pezon

Mathew Pezon is the founder and CEO of Pezon Properties, a cash home buying company located in Lehigh Valley, Pennsylvania. With several years of experience in the real estate industry, Mathew has become a specialist in helping homeowners sell their properties quickly and efficiently. He takes pride in providing a hassle-free, transparent, and fair home buying experience to his clients. Mathew is also an active member of his local community and is passionate about giving back. Through his company, he has contributed to various charities and causes.

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