3 Shady Things Some Allentown Listing Agents do to Get Homeowners to Sign a Listing Agreement

Letting Emotion Set the Asking Price

Accommodating Sellers Demands

Often sellers are confident that the standards of today's listing agents are unnecessary, and they attempt to control nearly every responsibility of the listing agent. Sellers usually do not appreciate the importance of high-quality digital photography and 360-degree virtual tours for online marketing and competing in a technologically advanced marketplace. After all, that stuff is expensive. So they convince the agent it isn't needed for a lower commission and the agent agrees (and why not, it's less work for her/him and the house will sell anyway). Nor do they believe the proven sales strategy of staging a property is worth the hassle and expense. Some Allentown listing agents get homeowners to sign a listing agreement by allowing the seller to take charge of the listing. But it's doubtful that the home will sell for the total market value.

A real estate agent has the job of bringing you a qualified buyer who can actually close on your home. When you sell your house directly to a professional homebuying company like Pezon Properties, you’re working with a highly qualified cash buyer who will do what they say and close the transactions. Any concerns for an MLS listing about the buyer receiving loan approval, the hassles of showings, and the marketing expenses go out the window. Direct buyers like those at Pezon Properties can let you pick your guaranteed closing date in a few weeks if you’re ready. Remember, we buy houses fast in Allentown.

The Bate and Switch

Another one of the shady things some Allentown listing agents do to get homeowners to sign a listing agreement is to lead sellers to believe that they, a top listing agent, will personally handle the listing and are therefore worth their high commissions. But, in reality, they’ll be handing it over to a junior team member who is learning the ropes on your listing while the top agent is on their way to another listing appointment.

Nothing is more frustrating than having to hold a newbie agent's hand, while they hold one of the most significant transactions of your life in their hands as well. Working with a direct buyer like those at Pezon Properties means no switch-out because you’re working directly with your buyer, and there won’t be commissions at settlement. In addition, when you sell directly to Pezon Properties, you won’t have any traditional realtor expenses, you don't need to worry about repairs, buyers backing out due to contingencies, or the buyer's financing falling through.

The direct buyers at Pezon Properties won’t pressure you, nor will you experience any of the shady things some Allentown listing agents do to get homeowners to sign a listing agreement. Our goal isn’t to be the top agent of the year on some flashy, hyped up website. Our goal is to help you, our neighbors in Allentown, solve problems. When you talk to one of our direct buyers at Pezon Properties, they stop everything and listen to you. At Pezon Properties, we understand that communication is the key to successful teamwork; our full-service team works with you to help make selling your home easy. We focus on you, the seller, because at Pezon Properties, we want you to feel good about the deal long after leaving the closing table. At Pezon Properties, we take pride in improving our community and increasing home values, one homeowner at a time. Call Pezon Properties at 484-484-0971.

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